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Fierce Online Video – With one of the largest station groups in the U.S. consolidating its advertising efforts among affiliates and a consortium of broadcasters looking to start a streaming app service for their regional-local affiliates, the market for local TV stations appears to be ready to bust wide open.
What is the market potential for local TV stations — what size audience can they reach, and what opportunities to monetize do they have?
Current online streaming efforts are widespread but not necessarily organized. For example, a local station may stream its newscasts via its website and may have a branded app that viewers can use on their smartphones or tablets, but it may not be reaching its online potential in terms of audience and ad revenues.Â Local stations may also stream via a third-party provider, and while that outlet may help the affiliate reach more viewers, there’s no way for it to track the size of that audience, what they’re watching and what ads they’re seeing.
ABC O&Os, Hearst Television, Cox Media Group, Media General and Raycom Media have formed NewsON, an advertiser-supported service that beginning this fall will let viewers watch their local TV news on smartphones and tablets no matter where they are.
TV News Check – Consumers interested in watching the evening newscasts of many TV stations — in market or out of market — on their smartphones and tablets will have that opportunity this fall.
Five major station groups — the ABC O&Os, Hearst Television, Cox Media Group, Media General and Raycom Media — have banded together in a limited liability company to provide such a service.
Free streaming news service will offer newscasts from ABC, COX, Hearst, Media General and Raycom stations.
Broadcasting & Cable – In a notable effort to boost the popularity of local news on digital platforms, five major broadcast television station groups that reach about two thirds of all TV homes in the U.S. have formed a joint venture that will provide live and on-demand newscasts to consumers via apps on mobile and selected connected TV devices.
NewsON Apps Will Deliver Newscasts to Mobile and Connected TV Devices
Pioneering Leader of Mobile Businesses for CNN, The Weather Channel Joins as CEO
ATLANTA, GA â€“ Five major broadcast television station groups collectively reaching two-thirds of U.S. TV households have formed NewsON, a new venture to provide live and same-day local TV newscasts on demand from leading stations around the country to consumersâ€™ mobile and selected connected TV devices.
The NewsON (www.NewsON.us) service will be provided by a new venture formed by The ABC Owned Television Station Group, Cox Media Group, Hearst Television, Media General and Raycom Media.